Other Works
When I’m not reinventing a brand’s voice, implementing its content strategy, or copyediting marketing materials from junior writers or freelancers, I’m busy being the copywriting creative that I love to be.
That means writing website copy from scratch, developing and launching lead-gen campaigns, as well as storyboarding and writing scripts for marketing videos. All in a day’s (or week’s or month’s) work.
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As the Senior Copywriter + Content Strategist, I wrote website copy capable of convincing lifestyle brands that our digital agency could handle their business and brand purpose.
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Personal finance can be daunting for any customer. My website copy ensured wealth management was an accessible topic and the managers were fully-formed people.
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It’s one thing to write seriously selling copy but to promote another company’s outdoor living products in the BBQGuy brand voice? It’s one of the best parts of the job.
Website Copy
Lead Magnet Campaign
“Best Damn Lead Magnet”: a lead magnet campaign designed to breakdown and outline the best practices of…a lead magnet campaign. It’s meta.
Videos
BBQGuys 2024 Brand Video
Collaborating with an agency, I led the in-house efforts to launch BBQGuys’ new brand voice with an inspiring video that spoke to consumers' motivations.
Blaze x Urban Bonfire New Product Launch
Providing a short, concise script, we launched the new Blaze outdoor kitchen collection (in collaboration with Urban Bonfire) on all digital channels with this bold video.
BBQGuys Design Services Case Study
After coordinating the homeowner interview and storyboarding their conversation, I helped finalize this video edit by identifying the selling points of the design program.
Memorial Day Sale Promotional Video
Working with an outside voice artist, I prepared a on-brand script to be read over a sale promotional video that would meet consumer expectations and motivate them to buy.