As the Lead Copywriter at BBQGuys, my job was to redefine the brand. No longer were we pushing grills and outdoor cookers. Instead, we became a premium outdoor living company that embodies the backyard—where the best part of life happens.  

By establishing a brand voice and style guidelines, I ensured all messaging across the company was clear, consistent, and enticing.

That included creative marketing assets, where we could now tell our brand story to drive engagement and effectively promote our catalog.