Blaze
In the spring of 2024, BBQGuys’ owned brand, Blaze underwent a complete rebrand. I was tasked with developing a new brand voice that reflected our key points of differentiation—designed to last, using only the best materials, and intentionally uncomplicated.
In addition to crafting the brand’s new identity, I implemented Blaze’s bold new brand voice to showcase its latest outdoor living products for internal communications, dealer materials, and all marketing purposes.
Blaze Product Catalog
From promoting the Blaze voice and brand purpose to product descriptions and detailed specifications, the content in this catalog is effectively curated and comprehensive.
New Product Bi-Fold
Blaze’s new outdoor kitchen collection demanded a bold pitch to differentiate it from competitors—not mention a clear outline of the available configurations and product choices.
Pop & Lock Brand Display
Standing out in a dealer’s showroom is no easy feat, which is why Blaze’s point-of-sale materials needed to be audacious in telling the brand story. Anything less would be a disservice to the brand.
Blazegrills.com New Product Homepage
When Blaze launched its new outdoor kitchen collection, the company needed to take advantage of its prime real estate, including the homepage. This copy did just that.
-
Born Out of Obsession
They’re more than outdoor kitchens. They are the result of hundreds of hours of meticulous research and an unyielding drive to enhance your outdoor cooking experience. Each of our five new outdoor kitchen configurations consists of easy-to-assemble modules and combines the quality and efficiency of a bestselling Blaze grill with a premium, ultra-luxury pre-made structure.
It’s everything you’d expect from the Blaze brand—and a little more for good measure.